Nash Grier turned Internet & digital entertainment into mainstream media. With the short career of 2 years Nash has amassed a following bigger than most countries.
The 18-year-old Internet phenomenon started his journey to worldwide notoriety by creating videos on the popular social media network Vine. From there, he has amassed a huge following on additional social media channels including YouTube, Instagram, Twitter, Facebook, and Snapchat.
After moving to LA he found himself educating even major brands on the benefits of digital/Internet marketing versus traditional TV commercials or print ads. Soon he was bombarded with endorsements and began doing content deals with companies including Nordstrom, Virgin Mobile, MTV, M&Ms, Aquafina and many more. He started a clothing brand aside from his fan merch called UnitedXXVI, which did millions in retail sales for Aeropostale, landing Nash on his first Time Square billboard in 2015.
Since Nash has become mainstream, he has appeared on Good Morning America and The View multiple times and has been named one of TIME Magazine’s 30 Most Influential People on the Internet in 2015 & 2016. He was also named one of TIME Magazine’s most influential teens. Grier was later invited to the White House Correspondents dinner by Arianna Huffington after being named and featured in HuffPost as the most popular kid in the world. Speaking to his worldwide fame, Nash was nominated for “Choice Web Star: Comedy” at the 2015 Teen Choice Awards, and nominated for “Favorite Social Media Star” at the 2016 People’s Choice Awards – awards that didn’t exist when his career began.
In 2015, Nash starred in his first film The Outfield, which jumped to #1 on the iTunes Drama chart in 15 countries only two days after its release- beating out the highly anticipated Jurassic World. Nash is drawn to the innovative story telling of video and film, as evidenced by the fact that he writes, directs, and edits every video he makes on social media. Nash has proven his production skills on a larger scale as well, directing a music video for the artist Bera, which now has more than 2.2 million views on Nash’s YouTube channel.
In addition to film and video, Nash has a book deal with Simon & Schuster, a signed contract with NEXT Model Management Paris for both domestic and foreign campaigns, and a deal with Awesomeness TV to promote his massive YouTube channel following. He has launched the “Nash Grier” app, which skyrocketed to 6.3 million views within the first week of launching, took over 78% of total traffic across all apps on the day of the launch, and trended #1 above Star Wars. Currently Nash is planning a three-leg 40+ city international tour with a company in which he, Ryan Seacrest, and Guy Oseary are invested. Nash is the host and creative director of the tour which will include skits, live performances from various artists, and meet & greets.
What makes Nash different from any other young talent? – his drive to succeed, his knowledge of this unique space, and the close relationship he has with his fans. Nash understands and appreciates that his fans helped create him, so his supporters see his journey as their journey. He is accessible to his fans and only promotes brands/companies he believes in, which builds trust with his fan base. One time in Iceland, a single tweet about Nash’s whereabouts brought 5,000 girls to a shopping center in search of him. The mayor of Reykjavik [Iceland] was quoted saying they’d never seen that before, “even when The Beatles came 30 years ago.”
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